Corporate Culture
“Quality Builds the FutureStrength Leads the Way”
Build a foundation with Mega-Quality, forge a far-reaching future with Global.
Quality
It is the core cornerstone for translating our mission into reality—beginning with “zhao,” which symbolizes that quality is the source and harbinger of all corporate value. Moreover, our definition of quality extends beyond product excellence to encompass the caliber of our talent and the quality of our services: talent is the bedrock of innovation and growth, while exceptional service serves as the fertile ground for mutually beneficial collaboration.
The world
This, in turn, represents the ultimate vision for fulfilling our mission—achieving “profit” as the outcome, while embodying the shared aspiration for win-win outcomes among customers, the enterprise, employees, and society. The two elements complement each other, together outlining Zhaoying New Materials’ development blueprint: building the company on quality and delivering value to people.
The Three Tiers of Zhaoying Quality
Product Quality
Three levels
Quality Control
QC: Composite Quality
Quality Management
CS: Customer Satisfaction
Quality Creates
CS: Customer Surprise
Personnel Quality
Three aspects
Responsibility
Social responsibility, family responsibility, corporate responsibility
Skills
Identify problems and solve them
Habit
Thinking habits, work habits, study habits, and life habits
Service Quality
Two Major Principles
Customer First
Take identifying customer needs as the starting point, measure success by meeting those needs, and strive to exceed customer expectations.
Integrity First
Treat every customer with sincerity, disclose the true situation, and provide products that meet their needs.
Corporate Vision
Vision: To become the industry benchmark and leader in new-material sheet products!
Technology-Driven
Break the deadlock through innovation and redefine the industry’s technological pinnacle.
At the core of technology leadership lies mastering the discourse power over critical technologies, breaking down technological barriers, and steering the direction of technological iteration in new-material sheet products.
Quality Benchmark
Setting the highest standards to firmly establish the industry’s quality baseline.
Centered on “ultimate quality,” we have established a comprehensive, high-standard quality management system that covers every stage of the process—from raw material procurement and production processing to finished-product inspection and shipment—with requirements in each link exceeding industry standards, thereby setting the benchmark for quality in the industry.
Industry Leadership
Empower through accountability to promote the healthy and orderly development of the industry.
We must not only pursue our own development but also drive the entire industry toward common progress, proactively assume industry-wide responsibilities, and promote standardized, sustainable development.
Value Creation
Put users at the core to create win-win value for all stakeholders.
To become an industry benchmark and leader, we must ultimately be value-creation driven, achieving win-win outcomes for the enterprise, its employees, customers, the industry, and society at large.
Corporate Mission
Corporate Mission: Create value for customers, generate profits for the company, foster employee well-being, and contribute to societal wealth.
This corporate mission is not a mere aggregation of four isolated dimensions; rather, it constitutes a value-coexistence system characterized by “customers as the source, the enterprise as the core, employees as the foundation, and society as the context.” Each dimension not only embodies specific responsibilities but also forms an organic whole with the others—mutually reinforcing and progressively advancing in a cyclical manner—thereby jointly defining the ultimate purpose of the enterprise’s existence and the core logic underlying its development.
At its core, this mission entails enabling enterprises to pursue their own development while simultaneously balancing the interests of customers, employees, and society, thereby achieving win-win outcomes for all stakeholders. As companies embrace this mission, they cultivate robust brand cohesion, strong employee commitment, and high levels of public trust—what we call “soft power.” This soft power, when integrated with a company’s product offerings and technological capabilities—the so-called “hard power”—helps it maintain a leading position in fiercely competitive markets and achieve sustainable, healthy growth.
Corporate Values
Corporate Values: Great Achievement Lies in Harmony, Great Brands Lie in Innovation, Great Victory Lies in Virtue.
"Great Achievement" It is not success on a single dimension, but rather a long-term achievement that delivers win-win outcomes for all stakeholders. “Harmony” It is not unprincipled compromise, but the wisdom of diverse coexistence; corporate success is never the result of going it alone, but rather the outcome of harmonizing with employees, customers, partners, the industry ecosystem, and even the broader social environment.
“Big Brand” Not brand awareness built through ad spend, but brand influence cultivated through differentiated value; "Create" This is not mere daydreaming; it is sustained innovation grounded in market demand and anchored in our core competencies. “Innovation” is the sole pathway for a brand to evolve from “existence” to “excellence.”
"Great Victory" It is not about fleeting victories or short-term profits, but about building a lasting enterprise and maintaining sustained leadership. "Virtue" It is not empty moral preaching, but a code of conduct embedded in every aspect of business operations—integrity, responsibility, and adherence to the bottom line.
Matou Industrial Park, Matou Town, Xinfeng County, Shaoguan City, Guangdong Province
